During my internship term with Mortgage Alliance, I was afforded a formidable budget with which to create and implement an integrated marketing-communications plan. Through formative research, I was able to identify that limited brand awareness and homebuyer misconceptions were the organization's largest threats. I was able to generate key strategic messaging and followed this through with well developed implementation and evaluation tactics. For the remainder of the internship I worked to execute these tactics including creating successful radio and print advertising campaigns and beginning a 5-year direct marketing client retention campaign.
“During her internship with Mortgage Alliance, Justine prepared a thoroughly researched and well planned integrated marketing communications campaign. Her proposal offered high-value tactics with realistic timelines and budgets. Justine was able to successfully implement our first public relations campaign in Northern Ontario, significantly improving our brand presence in the region.”
—Louie Bettio, Marketing Director, Mortgage Alliance