Over the last four years, I have contributed to and managed media relations efforts for a variety of organizations including Hockey With Heart, Hockey Night in Canada's Play On!, The Peterborough Petes, Cambridge Highland Games and Free The Children's We Day.
While in these positions, I have regenerated press release templates, compiled media lists and conducted regular media scans.
I have been successful in gaining local and national print and web coverage and have performed on-camera interviews with both The Episode, CBC and RDS.
While in these positions, I have regenerated press release templates, compiled media lists and conducted regular media scans.
I have been successful in gaining local and national print and web coverage and have performed on-camera interviews with both The Episode, CBC and RDS.
"From creating a national media list to writing and distributing press releases, Justine had significant success in building on and improving the current media relations efforts for Hockey Night in Canada's Play On! program."
—Brandon Pickard, National Program Manager, Hockey Night in Canada's Play On!